Legal
Privacy Policy
This policy explains what information Sift collects, how we use it, and what rights you have over your data.
Effective date: June 1, 2026. Last updated: June 1, 2026.
1. Who We Are
Sift is a personalized news and intelligence application based in India. For privacy-related questions, contact us at hello@siftnews.in.
2. What This Policy Covers
This policy covers the information Sift collects when you use our application, website, and related services. It explains how we collect, use, share, and protect your data.
3. Information We Collect
Account information: email address and authentication details when you create an account. Personalization and profile data: entities you follow, boosts, suppressions, and preferences. Usage data: clicks, reads, briefing views, and feedback you provide. Technical data: IP address, device information, logs, and crash data. Support messages: communications you send to us for help or feedback.
4. How We Use Data
We use your data to provide and maintain your account, personalize news and summaries, improve the reliability of our systems, debug issues, prevent abuse, secure the service, provide support, and comply with legal obligations.
5. AI Processing
Sift uses AI systems and third-party AI providers to process and summarize news content. We aim to limit the personal data sent to these providers where possible. AI-generated outputs may be incomplete, delayed, or inaccurate.
6. Sharing of Data
We do not sell personal data. We share data with service providers who help us operate Sift, including hosting, database, authentication, analytics, crash reporting, email, and AI infrastructure providers. These providers are bound by data processing agreements and may only use your data to provide services to Sift.
7. International Processing
Your data may be processed in India or in other countries where our service providers operate. We take reasonable steps to ensure your data is protected regardless of where it is processed.
8. Data Retention
Account and personalization data is retained while your account is active. Logs and security records are retained for a limited period. Anonymized or aggregated data may be retained longer for analytical purposes.
9. User Rights
You may request access to your data, correction or updates, deletion of your account and data, withdrawal of consent, or grievance redressal. To exercise these rights, contact us at hello@siftnews.in. We may need to verify your identity before processing your request.
10. Children
Sift is not for users under 18. We do not knowingly collect personal data from minors. If we learn that a minor has provided us with personal data, we will delete it promptly.
11. Security
We implement reasonable technical and organizational safeguards to protect your data. However, no system is completely secure, and we cannot guarantee absolute security.
12. Changes
We may update this Privacy Policy from time to time. For material changes, we will notify you through the app, by email, or through our website. Continued use of Sift after changes take effect constitutes acceptance of the updated policy.
13. Contact / Grievance
For privacy questions, data requests, or grievances, contact us at hello@siftnews.in.